Lead Engine 30™ · 30-Day Lead Generation Challenge

Curriculum

Inside the course · 573 modules

The Complete 30-Day Lead Generation Transformation · From "I Don't Have Any Leads" to a Self-Generated Pipeline

A salesperson should not be completely dependent on marketing, purchased data, inbound enquiries, their manager, another salesperson, or someone providing them with a prospecting list. Leads exist across multiple channels · professional prospecting is a skill that can be learned, practised, measured and improved.

Lead Engine 30 teaches salespeople how to independently FIND · RESEARCH · QUALIFY · CONTACT · ENGAGE · FOLLOW UP · CONVERT and BUILD PIPELINE across thirty distinct channels · one per working day · each carrying its own method, its own daily challenge, its own live activity and its own contribution to the compound.

The core 30 channels are grouped into four phases · Digital Discovery (Days 1-10 · LinkedIn, Google, Maps, Facebook, Facebook Groups, Instagram, YouTube, TikTok, X, Company Websites) · Directories & Records (Days 11-14 · Business Directories, Companies House, Eventbrite, Meetup) · Events & Communities (Days 15-24 · Networking Events, Exhibitions, Conferences, Webinars, Workshops, Awards, Chambers, Trade Associations, Professional Associations, Online Communities) · Personal Prospecting & Outreach (Days 25-30 · Personal Network, Referrals, Cold Calling, Cold Email, Local Prospecting, Competitor & Market Research).

Every day carries the same architecture · Today's Challenge → Why It Matters → What You Will Learn → How It Works → Watch → Try → Find → Qualify → Contact → Record → Knowledge Check → Score → Coach → Retry → Pass → Apply Live · with a target of 10 real leads per day sourced from that channel · 30 days × 10 leads = 300+ self-generated leads by the end of the programme.

Day 15 delivers a mid-programme review · leads generated, channels completed, top-performing channel, lowest-performing channel, top 50 prospects. Day 30 delivers the Final Power Challenge · one product, one market, zero prepared leads, three hours, any of the 30 channels · the practical test of whether the operator can independently generate leads.

Once the core 30 days are complete, the Advanced AI Lead Generation bonus unlocks · Day 31 AI Golden Rules (the mandatory responsibility lesson before any AI use) · Day 32 ChatGPT for Lead Generation (7 practical use cases · market research, ICP, personas, discovery, personalisation, qualification, account planning) · Day 33 Google Gemini for Lead Generation · Day 34 the AI + Human Power Challenge combining everything.

The philosophy is deliberate · FIRST LEARN HOW TO GENERATE LEADS · THEN LEARN HOW AI CAN HELP YOU DO IT FASTER, SMARTER AND AT GREATER SCALE. AI is Phase 5 · never Phase 1 · because no core business process may depend exclusively on AI.

Two certifications sit at the end · Certified Lead Generation Practitioner (awarded on core-30 completion + manager approval) and Advanced AI-Enabled Lead Generation (awarded on bonus-4 completion). Certification does NOT come from clicking through 30 modules · it comes from training completion, knowledge, practical exercises, lead-generation activity, CRM discipline, the Final Power Challenge and manager approval.

The final mindset · NEVER SAY "I DON'T HAVE ANY LEADS" · ASK "WHICH CHANNEL HAVEN'T I WORKED YET?" · and after the AI bonus · "HOW CAN AI HELP ME WORK THAT CHANNEL BETTER?"